Stiiizy Union Square opening — 2021
Junkyard Butcher — Fresno, California
Gabe Quair
Creative direction and marketing systems for regulated brands.
Built the email & SMS program behind $4.6M in platform-attributed revenue — one delivery brand, one year
I find what a brand already has that works, build the system around it, then make the content that runs inside it. Cannabis, THC drinks, craft alcohol — and the brands next to them.
Five years running a cannabis delivery brand's marketing and creative, from contractor to the whole department. Now doing it for brands that want one person accountable, camera to inbox.
Selected work
5 projects
CVALT
Premium Blossom
Bosky Genetics
More from the bench
Film · product · people
More than the camera
One delivery brand. One year. $4.6M in platform-attributed email & SMS revenue — on about $22K of spend.
How it works
Voice first. Then the system. Then the content. Six to ten weeks from first conversation to content live.
- The Dig2 weeks · $1,500
The audit. What's working, what to kill, and a 90-day plan.
- The Teardown2–3 weeks
Voice discovery. Nothing gets made until I know what the brand actually sounds like.
- The Blueprint3–4 weeks
The system: voice guide, pillars, templates, calendar, lifecycle map.
- The Cut3–4 weeks
Production. The first batch, built inside the system.
- The UpkeepMonth to month
Maintain, measure, optimise. Anything that can be automated, is.
Where it starts
The Dig
Your marketing has a problem. Let's find it.
What you get
- A full audit of what you've already built — posts, list, identity, packaging, site.
- Findings: the twenty percent that's working, ranked and explained — and what to kill.
- A 90-day content and lifecycle plan built only on what survived.
- A 20-minute recorded walkthrough. A conversation, not a PDF nobody opens.
Starts within 3 days of payment, once I have account access. Credited in full against the project if you go ahead within 30 days.
Book The Dig →“Thank you @JunkyardButcher for bringing this reel to life and capturing the spirit of our community.”Premium Blossom, on their own post
How I think about it
The feed is the flyer. The list is the door.
Attention is rented. Permission is owned. Everything I build moves people from a post, a reel or an event onto a list — and earns the right to keep talking to them.
Nothing is owed.
Everything is built.
Contact
Got a problem worth cutting?
Tell me what's going on. You'll hear back from me — not an autoresponder — inside two business days.
Not ready to talk? Run the Teardown Checklist on your own brand first — free, no email needed.
“Your video kicks ass… it's what I wanted.”Russ, Farm Fiend