Grand opening — 2021
Junkyard Butcher — Fresno, California
Gabe Quair
Photo, branding and email & SMS — for Fresno shops and for brands with something to say.
Ran marketing for a delivery brand that couldn't buy ads, while it grew from about $2M to $15M a year
A 30-minute shoot. Your Google listing rebuilt around it. Numbers in 30 days. $750, or $500 for the first 5 shops.
How The Trim works → Run a brand with a list, locations or volumeThe DigTwo weeks. What's working, what to cut, and a 90-day plan built on what survived.
See The Dig →
I find what a brand already has that works, build the system around it, then make the content that runs inside it. Local shops, cannabis — and brands that have something to say.
Five years running a cannabis delivery brand's marketing and creative, from contractor to the whole department. Now doing it for brands that want one person accountable, camera to inbox.
Selected work
5 projects
CVALT
Premium Blossom
Bosky Genetics
More from the bench
Film · product · people
Life’s lessons aren’t found in classrooms. They’re found in unexpected moments in everyday life.A short film in Gabe’s own voice — on staying humble, hungry and creative, and paying attention to what everyday life teaches
More than the camera
The list stopped being where ads went to die. One delivery brand, rebuilt from the sender up.
How it works
Voice first. Then the system. Then the content. Six to ten weeks from first conversation to content live.
The Dig → The Teardown → The Blueprint → The Cut → The Upkeep.
What each stage looks like →Where it starts
The Dig
Your marketing has a problem. Let's find it.
What you get
- A full audit of what you've already built — posts, list, identity, packaging, site.
- Keep / cut / fix: the twenty percent that's working, ranked and explained — and what to kill.
- A 90-day content and lifecycle plan built only on what survived.
- A one-page lifecycle map showing which of the 14 stages are dark.
- A ready-to-sign scope for the next phase, so the decision is yes or no — not “let me think about what's next.”
- A 20-minute recorded walkthrough. A conversation, not a PDF nobody opens.
Built for brands with a list, more than one location or real volume. Starts within 3 business days of payment, once I have account access. Credited in full against the project if you go ahead within 30 days of delivery.
Running a single shop? Start with The Trim →
Book The Dig →“Thank you @JunkyardButcher for bringing this reel to life and capturing the spirit of our community.”Premium Blossom, on their own post
How I think about it
The feed is the flyer. The list is the door.
Attention is rented. Permission is owned. Everything I build moves people from a post, a reel or an event onto a list — and earns the right to keep talking to them.
Notes from the shop
Now and then. Never filler.
What I'm cutting, what I kept, and why. First one in is the Teardown Checklist.
Questions
The short answers.
What is a brand audit, and do I need one before a rebrand?
A brand audit reviews everything a brand has already built — posts, email list, identity, packaging, website — to find what's working before money goes into anything new. Junkyard Butcher's audit is The Dig: two weeks, $1,500 flat, and it delivers ranked findings, a 90-day content and lifecycle plan, and a recorded walkthrough. It's credited in full against the project if you go ahead within 30 days of delivery.
Do you shoot content, or just do strategy?
Both. Gabe runs the audit, holds the camera and cuts the edit — event recaps, dispensary grand openings (including on 35mm film), tour coverage, product photography and social reels — then writes the email & SMS that puts it in front of customers.
Do you only work with cannabis brands?
No. Local shops in Fresno and Clovis start with The Trim — a photo session and a Google listing fix. Brands with a list, more than one location or real volume start with The Dig. Most of the portfolio is cannabis and other regulated brands, and the same process works for any business that has built things that aren't working together yet. Based in Fresno, California, working with brands across the US.
Nothing is owed.
Everything is built.
Contact
Got a problem worth cutting?
Tell me what's going on. You'll hear back from me — not an autoresponder — inside two business days.
Not ready to talk? Run the Teardown Checklist on your own brand first — free, no email needed.
“Your video kicks ass… it's what I wanted.”Russ, Farm Fiend